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Frequently
asked questions

WE JUST GOT ENGAGED. WHEN SHOULD WE HIRE A WEDDING PLANNER?

The ideal timing is 12-18 months prior to your wedding day for the smoothest planning process. However, if you have a smaller window we’re still available for a consultation call to see if it’s a good fit.

HOW DO WE KNOW WHAT COLLECTION IS BEST FOR US?

We always set up a free 30 minute consultation with potential clients to go over your wedding dreams and gauge what collection is best for you.

HOW MUCH OF YOUR OVERALL BUDGET SHOULD BE ALLOCATED TO WEDDING PLANNING OR COORDINATION?

Roughly 10-20% of your total budget should go towards wedding planning and coordination. Although, this may change based on your vendor priorities.

WHAT IS YOUR STARTING RATE?

Our Month-of Coordination collection starts at $3,000 for full day-of coverage.

WHAT EVENT BUDGETS DO YOU WORK WITH AND DO YOU CHARGE A PERCENTAGE RATE?

We typically work with clients who have a $45,000-$150, 000+ overall wedding budget. Occasionally, we plan elevated micro weddings with budgets of $20,000-$40,000. When clients are planning an event that has a six figure budget we charge a 20% of the overall event budget.

SHOULD WE PICK OUR VENUE OR OUR PLANNER FIRST?

We recommend clients book their planning team first when possible. We can offer you valuable insight on what venues may fit your style, budget, needs, and even your ethics, however, you can still book your planner or coordinator after you reserve your date with a venue.
The safest route to guarantee our availability for your date is to book us first. 

WE JUST WANT A COORDINATOR ON THE DAY OF OUR WEDDING. IS THAT A SERVICE YOU OFFER ON IT'S own?

Unfortunately, we do not offer day-of coverage on its own; for good reason! We have found that day-of coordination with no prior meetings does not set us up for success. Without the proper context going into your event, we are unable to execute your day-of plan perfectly. To perform to our standard, we require a minimum of two meetings and one consultation, as well as vendor communication the month leading up to the wedding day to discuss the timeline and generate a plan for the day.

We always say if you’re looking for “day-of coordination” you’re really looking for “month-of coordination.”

MY VENUE INCLUDES A VENUE COORDINATOR. DO I NEED A PLANNER OR WEDDING COORDINATOR?

We understand the confusion, here’s a breakdown of the differences between a Venue Coordinator & Wedding Coordinator. 

A venue coordinator is an hourly employee who represents the venue and helps with items related strictly under their job description. While the venue coordinator is an expert in all things regarding the venue, they do not represent the client and will always do what’s in the best interest of their employer.

A wedding planner or wedding coordinator represents the client and will always do what’s in the best interest of the client, while following the limitations of the venue.

We are also heavily involved in the day-to-day tasks of wedding planning. We have meetings with you leading up to your event up to 24 months beforehand to establish the design to execute your vision. On the day-of the wedding, a wedding planner coordinates the events of the day, offers you aid and keeps you in the loop regarding the schedule. We ensure that you are receiving the services you’ve paid for with the vendors that you’ve hired, we communicate with vendors before the event and on event day, so you don’t need to act as your own wedding day manager. We have a clear picture of your desires and priorities in order to make executive decisions when things don’t go exactly to plan; ensuring you can stay in the moment. When you hire a wedding planner, you should sit back, relax, and enjoy the best day of your life.


I DON’T LIVE IN ARIZONA. CAN I PLAN MY WEDDING REMOTELY?

Absolutely! All of our planning meetings are held over Zoom and we are happy to do venue walk throughs, tastings and more, in-person, on your behalf.


DOES GABRIELLA & CO. OFFER DESTINATION WEDDING PLANNING?

Yes! We currently offer nationwide wedding planning and coordination services. Just cover our travel fees and we are there!

CAN I ADD ON HOURS OF SERVICE IF I NEED MORE COORDINATION COVERAGE?

Yes! Our hourly rate is $250 for an additional hour of day-of service with a lead planner. On the wedding day we offer full day coverage. Most clients don’t need to add on hours on the wedding day but may need to for supplementary events, such as a welcome party, rehearsal dinner, or post-wedding brunch.

WHAT OTHER SERVICES CAN I ADD ON?

If you can dream it, you can add it. If you’re looking to add on a venue walk through, an additional coordinator, a rehearsal dinner or farewell brunch set-up, coordination, planning and design – we have a variety of a la carte options for weddings weekends that may require more than what’s included in our standard wedding collections.

WHAT IS YOUR BIGGEST PIECE OF ADVICE FOR NEWLY ENGAGED FOLKS STARTING THEIR PLANNING JOURNEY?

Book vendors that you’re excited about, not just as professionals, but as people! Nothing makes us happier than a natural connection with our dream clients. As much as possible, prioritize hiring vendors who align with you and your values; vendors who view working on your wedding as an honor, because it is.